#Breaking #NewsUpdate #Gaming 13/05/20

@Sony reveals PlayStation Studios branding for exclusives games so its a unification of all projects produced by PlayStation and you will see this on #PS5 boxes later this year!

Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment has said: "We think this is a good way to let consumers know that, if they see it, then the quality games they've come to expect from us are here," Lempel explained. "And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore."

Lempel also added that the branding will be applied to Sony-produced games that don't appear on PlayStation consoles. Although it won't be present when Horizon Zero Dawn launches on PC this year, Lempel says it will appear on future ports. The branding will also accompany games that Sony produces with third-party developers. "If our studios are managing the production of these games and working with an external developer, it will still come out under the PlayStation Studios brand," Lempel added. "It doesn't mean that we outright own the developer, but it just means we brought it up as a first-party. In a lot of cases we don't own the developer."